Danwan Corporation Sdn Bhd

Danwan Corporation Sdn Bhd was appointed by Kelab Sukan Dewan Bandaraya Kuala Lumpur as their strategic partner in outdoor advertising since May 2000.

We have been given the sole rights to market and advertise all outdoor medium belonging to Kelab Sukan Dewan Bandaraya Kuala Lumpur.

Danwan Corporation Sdn Bhd consists of a team of specialized outdoor marketing specialists and a team of technical experts who have decades of outdoor advertising experience.

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The formation of the logo based on the Kingfisher

The Danwan Corporation brand identity

The Danwan Corporation brand identity, or logo as it is commonly called, is inspired by one of nature's most beautiful yet fast and accurate hunter
- The Kingfisher.

This beautiful and agile bird is capable of binocular-vision and is accurately fast in catching its prey.

Hence, the formation of the logo based on the Kingfisher. The logo depicts the intent of the company to competitively position itself as a leader/trend-setter with clear vision and understanding in the delivery of a full range of Out of Home services in the advertisement industry.

This is represented by the range of strokes found in the logo. There are a total number of 8 strokes which represent flexibility, agility and the ability to attract prosperity from all areas. While the 9th stroke represents power and stability of the company with its many years of experience in the outdoor industry.

Movement is highly enhanced by the curve of the strokes seen as moving in a symmetrical steady yet firm direction. This resembles the company's perspective and vision which is the strength of the company. While the interesting changes of colors on the logo reflects its positive and creative energy, power, passion and dedication in fulfilling its objective in building a variety of interesting Out of Home advertising media.

 

The formation of the logo based on the Kingfisher

One of nature's most beautiful yet fast and accurate hunter - The Kingfisher
One of nature's most beautiful yet fast
and accurate hunter - The Kingfisher

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